• by Phil Leggiere , July 20, 2006

One chronic question for Web publishers is how they can better accommodate and monetize an expanding base of advertisers whose appetite for video inventory is increasing faster than the supply. Unlike traditional search engines, Pixsy aggregates real-time RSS feeds using its own in-house algorithms to extract tens of millions of thumbnail images and videos and index them into easily accessible categories. Sources include sites like YouTube, NYTimes, CNN, Variety, BBC, and StupidVideos.

Pixsy’s proprietary technology allows Web publishers to run their own private label photo and video search engine.

“Our goal,” says company founder and CEO Chase Norlin, “is to help publishers of all sizes leverage their own customer base by unlocking new and targetable ad inventory. That’s a big win for advertisers as well, because without new inventory the ability to attain fresh targeting diminishes.”