• Beet.TV, Monday, July 24, 2006 12 PM

Forbes.com's video operation already produces a lot of original material from its TV studio. It chief is now predicting that viewership of its Web TV segments will soon surpass CNBC, reports Beet.TV. Forbes CEO Jim Spanfeller made the boast in an interview, adding that the Internet provides opportunity for other publishers to pass established broadcast operations in reach and scope. "One of our bull's eyes out there is the fine people at CNBC," he says. "I think if you look at their numbers they might get about 300,000 viewers in a day. There will be a lot more than 300,000 streams because presumably people are watching some number of things throughout the day. We think we can get to that level of reach in a year, year and a half. Maybe even sooner, depending on how fast video gets adopted online."

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