News Brief

Johnson & Johnson Launches Advergame For Mothers

Pharmaceutical company Johnson & Johnson has launched an advergame targeted at moms to promote its Johnson's Buddies line of kids' bath products, the company announced Wednesday. The advergame, dubbed "Scrubbies," is a timed puzzle game, targeting the female demographic who are not traditionally considered "gamers." The game was designed by Fuel Industries, a Canadian advergaming firm.

--Shankar Gupta