News Brief

Johnson & Johnson Launches Advergame For Mothers

Pharmaceutical company Johnson & Johnson has launched an advergame targeted at moms to promote its Johnson's Buddies line of kids' bath products, the company announced Wednesday. The advergame, dubbed "Scrubbies," is a timed puzzle game, targeting the female demographic who are not traditionally considered "gamers." The game was designed by Fuel Industries, a Canadian advergaming firm.

--Shankar Gupta

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