• Mediaweek, Friday, July 28, 2006 12:31 PM

Jack Valenti is showing off a media campaign to help parents block TV programming--and it has won a pledge of support from at least one key senator, reports Mediaweek. The effort, including public service announcements from the Ad Council, drew praise from Sen. Ted Stevens (R-Alaska), who said it might stymie calls for more legislation about broadcast indecency. "I hope Congress will listen to this and give it time to work," Stevens says. The aim is to encourage parents to use the V-chip and other blocking devices to keep kids from seeing inappropriate shows. "Government is forbidden to do it because of the Constitution," says Valenti, long one of Hollywood's top lobbyists in Washington, DC. "It has to be the parents."

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