GEORGE KLIAVKOFF has been named chief digital officer at NBC Universal. Kliavkoff will be responsible for furthering the Company's digital media strategy and developing new business models and markets. He will also oversee the operations of new broadband and wireless efforts as well as digital innovation and product development, portal and partner relationships, and the Digital Studios, which produces original and interactive content for all digital platforms. Kliavkoff joins NBC Universal from Major League Baseball Advance Media, where he was responsible for all business development related to baseball's interactive media unit.

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