News Corp. Top Entertainment Advertiser
The top advertiser within the entertainment category was MySpace.com parent News Corp., which accounted for 15.3 percent of online display ads. Other large entertainment advertisers were Time Warner (10.9 percent), The Walt Disney Corp. (10.5 percent), General Electric Company (10.1 percent), and Sony Corporation (8 percent).
Overall, financial services accounted for the single largest proportion of display ads--25 percent--up slightly from both last month (24 percent) and last year (21 percent). Web Media was responsible accounted for the second largest proportion--18 percent--the same as both last month and last year, while retail goods and services accounted for 17 percent, up from last month (16 percent) and last year (14 percent).
Where did online marketers place their ads? Yahoo Mail remained the single most popular site, drawing 32.9 percent of online ads. Social networking site MySpace continued to be a big draw for advertisers, capturing 18.7 percent of online ads, while MSN Hotmail rounded out the top three with 7 percent.
The overall number of cost-per-thousand impression display ads tracked by Nielsen//NetRatings AdRelevance totaled 187.2 billion--down from 193.6 billion in June, and 197.7 billion in May. But the company also doesn't track certain types of online advertising, including pre-roll, partnerships and sponsorships. The AdRelevance data doesn't include ads served on proprietary AOL pages, but counts ads that appear on AOL pages accessed via the Web.
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Study: Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "News Corp. Top Entertainment Advertiser"
Leave a Comment