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Online Ad Spending Soars Internationally

Aug 25, 2006, 8:18 AM
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Online ad spending will climb to $11.6 billion internationally this year--marking a growth rate of 35 percent, predicted Merrill Lynch in a new report Thursday. Previously, the brokerage house had forecast 33 percent growth for the year. For 2007, the international online ad spend is projected to climb to $14.5 billion, marking 24 percent growth; the prior estimate called for 25 percent growth. -- Wendy Davis

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