In a move that could change the way advertisers and agencies plan, buy and post local radio ad time in Houston, Arbitron has released its first weekly radio ratings based on its portable people meter
system in the market. The ratings, based on a panel of 2,000 respondents in the market, represent the first time the radio industry has had weekly electronic ratings, making it more analogous to TV.
This could also change the way stations program their schedules, how people listen to those stations and how advertisers buy them.
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