WPP's MindShare unit has named Andy Farr head of research and development worldwide, a newly created position at the media shop. Farr, who was chief research officer of WPP's Millward Brown research
operations, will report to parent Group M's chief strategy officer Nick Emery. He will work closely with MindShare's econometric unit, as well as its ATG and Consumer Insights teams. Farr's work on
consumer behavior was a key element of Group M's recent channel planning research, dubbed Connections.
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