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MRC Certifies DoubleClick

Aug 29, 2006, 6:00 AM
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The Media Rating Council has given the nod to DoubleClick's ad-serving platform, certifying that DoubleClick's service for both advertisers and publishers conforms to the measurement standards set in November of 2004 by the Interactive Advertising Bureau. Rival ad-serving company Atlas was certified by the Media Rating Council in July.

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