Azteca America Included In Nielsen Ratings
Azteca America's performance will now be tracked as part of the National Television Index, the service used by ABC, NBC and others. Univision and Telemundo have already joined NTI. All three did so in advance of Nielsen's plans to abolish the National Hispanic Television Index in September 2007.
NHTI will continue to track Azteca until next September. The network is available in 52 markets, from Amarillo, Texas, to Yakima, Washington, and most major DMAs.
"Being reported within both NTI and NHTI gives us the best of both worlds," says Azteca America Chairman Luis J. Echarte. "The Hispanic consumer is growing more sophisticated and desirable. Through this agreement with Nielsen, we will now be able to demonstrate clearly the power of our audience in comparison not only to our Spanish-language competitors but the broader U.S. marketplace as well."
Spanish-language media is expected to continue showing impressive growth. TNS Media Intelligence projects 12.9 percent growth for the sector this year, more than any other category except the 13 percent forecast for the Internet.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Azteca America Included In Nielsen Ratings"
Leave a Comment