• August 29, 2006

In a significant expansion of its online video-on-demand offerings, Clear Channel Online Music and Radio today is rolling out its first "Video Six Pack," a sampler of favorite videos selected by well-known artists. Pop singer Christina Aguilera will kick things off as the first guest VJ. Visitors to 119 Clear Channel station sites nationwide will be able to watch six of Aguilera's favorite videos as separate clips, or as a single half-hour show with Aguilera as hostess. Evan Harrison, executive vice president for Clear Channel's online division, said the initiative is part of a massive push to turn Clear Channel Radio into a visual medium online. The rollout of video-on-demand, combined with an archive of more than 5,000 songs, have propelled the site to 2.5 million plays a week--around a tenfold increase from the beginning of the year, according to Harrison. Like Clear Channel's other online offerings, the Video Six Pack feature will be monetized through both audio and visual ads. Stations can place ads for local advertisers, which will alternate with national ads placed by Clear Channel's national network sales. Some of the first national advertisers to appear on Video Six Pack include Guitar Center and Vonage.

--Erik Sass