News Brief

Double Fusion Beefs Up Game Network

In-game ad network Double Fusion has added titles by Enlight Software, including "Bad Day L.A.," developed by celebrity game designer American McGee. McGee's previous titles include "Alice," which is currently being produced by Universal as a feature film. "Bad Day L.A." takes place in a recreation of the Los Angeles area, and Double Fusion will dynamically insert ad placements into the cityscape.

--Shankar Gupta

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