A new deal with Nicky Hilton, Paris's younger sister, calls for the networks to have a significant presence throughout her new "Nicky O" hotels, coming to Miami and Chicago.
An E! news ticker will provide entertainment info in the elevators. And just so no one misses an E! moment, a "Live from the Red Carpet" video wall will play in the hotels' clubs. Computers will have E! Online as their home page. E! and Style Network will also be available in the rooms.
In turn, Style and E! Online intend to promote the hotels, which are scheduled to open this fall.
"Nicky O's exclusive destinations evoke the glamour of Hollywood, attracting the young upscale demo, similar to the viewers of E! and Style," says Suzanne Kolb, executive vice president, marketing and communications, E! Networks. "This new initiative further expands on our E! Everywhere initiative, to make our content available anywhere and anytime."