News Brief

Silverpop Updates Email Marketing Software Product

Email marketing software firm Silverpop has released the latest version of its Web-based email marketing product, Silverpop Marketer 5.0. New features include domain-specific performance reporting, reporting based on aggregated results of multiple mailings, dynamic content matched to recipients based on demographics, behavior and preferences, as well as detailed administration controls. The product is sold as an ASP or can be installed directly in a client's data center.