American Airlines is launching new ads geared to business travelers that promote its international reach. Themed "We know life can take you anywhere, and that's exactly where we fly," the ads from TM
Advertising in Irving, Texas feature a father keeping in touch with his 5-year-old daughter from the road. At the end of the spot, she accompanies him on a trip to London. The campaign includes TV,
cable, print, outdoor, online and direct mail components.
