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Bank of America Revs NASCAR Contest

  • Promo, Wednesday, September 20, 2006 1 PM
Bank of America's 500 Honorary Grand Marshal promotion will give racing fans the opportunity to speak the four words--Gentlemen, Start Your Engines!--that signal the start of every NASCAR event. The promotion pits 25 fans against each other to audition their best "start your engines" command before a panel of judges at Lowe's Motor Speedway in Concord, NC. The winner will perform the winning announcement at the same racetrack on Oct. 14 before 180,000 die-hard fans and a national TV audience. To enter, racing aficionados were prompted to call into two sports-radio stations in the Charlotte market from Sept. 6-12. Two winners were chosen each day by each radio station to compete. "The bank recognized that NASCAR has some of the most loyal fans in sports, and we want to have a relationship with those fans," says Jill Gregory, svp, racing platform at BOA. The bank is also the official bank of baseball, and is an official sponsor of the 2006-2008 U.S. Olympic Teams. Its nationwide sponsorship portfolio also includes professional golf, football and motor sports.

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