AOL has tapped roster shop Hill, Holliday, Connors, Cosmopulos to craft its brand advertising. AOL spent nearly $300 million in measured media last year and close to $140 million through the first
half of 2006, per Nielsen Monitor-Plus. Hill, Holliday will create national campaigns in online and offline media to support AOL and explain its shift from a dial-up access provider to an ad-supported
portal.
