Can the Marriage Of Advertising And Marketing Be Saved?

Recent Online Media Daily Articles

• Yahoo Search Experiments With New Look  May 23, 6:30 p.m.
  Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ...
• Path Seeks Dismissal Of Wireless-Spam Case  May 23, 5:07 p.m.
  Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ...
• Amazon Appstore Goes Global  May 23, 4:59 p.m.
  Amazon may have been late to the app store game, but that hasn’t stopped it from ...
• Data Is Springboard For Product Development  May 23, 4:44 p.m.
  iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ...
• Vice, Twitter Partner For Mobile Show  May 23, 2:14 p.m.
  Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
• MediaVest Database Charts Brand Experience, Social Media Impact  May 23, 12:11 p.m.
  After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ...
• Discovery Launches TestTube.com, Ups Digital Video Involvement  May 23, 11:27 a.m.
  Discovery Communications is looking to get into the digital video platforms in a big way -- ...
• Network Advertising Initiative Proposes New Mobile Privacy Rules  May 22, 9:03 p.m.
  Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ...
• Entertainment, Travel Bet On Mobile Banners  May 22, 4:16 p.m.
  Banner ads have long been the whipping boy of online advertising, and the same is now ...
• Marketers Should Tailor Specific Pitches To Tablet, Smartphone  May 22, 2:51 p.m.
  Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...