Behavioral targeting and audience management company, TACODA Systems has closed its first round of institutional financing, three years after the company's launch in 2001. The $7 million Series B
investment was led by Masthead Venture Partners and joined by a number of the company's existing seed and angel investors including Hansiatic Americas and Fred Wilson, founding partner of Union Square
Ventures and formerly of Flatiron Ventures. In total, TACODA Systems has raised just over $10 million.
