• October 2, 2006

Full video coverage of MEDIA magazine's Forecast '07 conference is now available. See Erwin Ephron and Dave Smith in an engaging debate with Joe Plummer and Rob DeSena. Watch the heads of the major media groups as they forecast their outlooks for 2006. Hear leading industry economists debate the "efficiency effect," and quite possibly the demise of advertising as we know it. View the following links:

The Great Engagement Debate: Erwin Ephron, Principal, Ephron, Papazian, Ephron Dave Smith, President & CEO, Mediasmith Joe Plummer, Chief Research Officer, Advertising Research Foundation Bob DeSena, Director of Active Engagement, North America, Mediaedge:cia.

The Efficiency Effect: Gerard Broussard, Sr. Partner, Director of Media Analytics, GroupM Interaction Nick Veronis, Managing Director, Private Equity, Veronis Suhler Stevenson Leo Kivijarv, Ph.D., Vice President & Research Director, PQ Media; Joe Marchese.

Forecast '07 - The Ad Outlook: Sean Cunningham, President, Cabletelevision Advertising Bureau Jeff Haley, President-CEO, Radio Advertising Bureau Dom Rossi, Magazine Publishers of America Geoff Ramsey, CEO, eMarketer Dan Hodges, Managing Director, Greenwich Consulting Partners.