Looking to position itself as a powerful online destination for election- year coverage, The Washington Post Co.'s Washingtonpost.com will launch a trade advertising campaign on May 1. The print and
online campaign promotes washingtonpost.com as the ideal place to reach affluent, educated, and influential consumers. The ads, designed by AdWorks, Washington, D.C., will run in print and online
editions of Adweek Magazine Groups' Adweek, Mediaweek, and Brandweek, Crain Communications' Advertising Age, and MediaPost's Media Magazine and the MediaDailyNews, and on Jupiter's ClickZ online
publication. Spending on the effort was not disclosed. "Our national trade advertising remains focused on the strength of the washingtonpost.com audience," said Caroline Little, CEO and publisher of
Washingtonpost.Newsweek Interactive. "That strength is magnified in an election year, and these ads are designed to demonstrate just how well we attract affluent, educated and influential users.
Our goal is to take advantage of our national strength at a time when politics is center stage."
