News Brief

Lycos Chooses DARTmail

Lycos has selected DoubleClick's DARTmail as its email marketing platform. In particular, Lycos is aiming to increase the efficiency of its marketing campaigns so that Lycos users can easily locate and convert to premium paid services. Lycos recently announced a shift in strategy focusing on the creation and re-creation of relationships online. Lycos currently also uses DoubleClick's Ensemble solution for its campaign management and customer segmentation needs, and has integrated DARTmail into its marketing automation strategy.