New Announcements, New Beginnings
Here are some new things we announced at the session.
The IAB (The Interactive Advertising Bureau) has released its "Marketer and Agency Guide to Email Deliverability." This has been posted on IAB's Web site in the Resource Library). It's a great document in that it outlines many of the terms, issues and resources surrounding email deliverability--knowledge typically reserved for insiders. This is the first of a series of documents that IAB is developing in several email-specific committees. Expect many more in the near future, including one that I'm helping develop on Email Measurement.
The EEC (Email Experience Council) has just launched its new Web site, and it looks grand. This Who's Who of the email space is filled with great resources, including links to some of the best blogs on email. EEC's roundtables are turning out to be enlightening, too. Among the topics they'll address are: List Growth and Engagement; Deliverability and Rendering; Email User Experience; Building Commitment to Email at the C-Level; and Developing Web Standards for Email. If you haven't joined, I'd highly recommend it.
Email Insider Summit: Mark your calendars. This is a fantastic event for all levels of email marketers. You get to mingle with many "insiders" coming from all angles and is, in my opinion, the premier event for email marketing. Of course, Park City, Utah in December isn't a bad place to burn time, either.
www.deliverability.com: An oldie but goodie. Still a great resource for email information. If you haven't been there lately, join--it's got a lot of great information available.
My last announcement is personal. I parted from Agency.com in September and have taken a new post building out email solutions at Avenue A/Razorfish. Should be a fun and engaging time and I look forward to sharing many great insights, experiences and learning with MediaPost readers going forward. Heads down, as they say.
DAVID BAKER
David Baker is the global vice president of product/solutions for Acxiom . Visit his blog http://whitenoiseinc.com and contact him here.
Recent Email Insider Articles
-
The Inattentive Consumer: How To Break Through To Mobile Subscribers May 14, 1 p.m.
As marketers, we have put a strong focus on building mobile programs over the past few ...
-
Mother's Day Hangover May 13, 1:15 p.m.
Post-Mother’s Day, and we made it through. While not quite the holiday retail rush that the ...
-
Parenting Advice For Email Marketers May 9, 3:04 p.m.
For decades, the evolution of email as a viable and proven marketing channel has been, in ...
-
Phishers' Kryptonite: Big Data May 8, 9:29 a.m.
Over the last few years, spam has become a “largely solved” problem. The average consumer sees ...
-
Go Ahead -- Send More Emails May 3, 12:04 a.m.
In fact, send a lot more emails. There, I said it. I feel better now. As ...
-
The Truths Your Email Metrics Don't Reveal May 1, 11:09 a.m.
When you read the latest email statistic as it comes through your news feed each day, ...
-
Email Before Breakfast -- And Other Trends April 29, 1:43 p.m.
I always say, I get more done before 9 a.m. than I do the rest of ...
-
Sending A Welcome Series Is The New Onboarding Differentiator April 23, 3:24 p.m.
The beginning of an email marketing relationship is the most important. Not only are subscribers more ...
-
Updating Email Acquisitions? Focus Further Down The Funnel April 18, 9:01 p.m.
For many companies, revenue or conversion activity mirrors something similar to the 80/20 rule, with 20% ...
-
How To Design Mobile Emails April 16, 4 p.m.
Mobile-enabled email has truly been the topic du jour for 2013 so far. A recent article ...
Be the first to comment on "New Announcements, New Beginnings"
Leave a Comment