New Announcements, New Beginnings

This is a really exciting week for many in our space, in particular myself. The Direct Marketing Association Conference hit my lovely town of San Francisco this week, and several of the Email Insiders were active participants in the preconference intensives on email. The Email Diva and myself co-moderated "Email: Theory and Best Practices" with a star-studded panel from eBay, HP, 24 Hour Fitness, and Avenue A/Razorfish. If you can live through two-and-a-half hours of email talk and find it interesting, you have my admiration.

Here are some new things we announced at the session.

The IAB (The Interactive Advertising Bureau) has released its "Marketer and Agency Guide to Email Deliverability." This has been posted on IAB's Web site in the Resource Library). It's a great document in that it outlines many of the terms, issues and resources surrounding email deliverability--knowledge typically reserved for insiders. This is the first of a series of documents that IAB is developing in several email-specific committees. Expect many more in the near future, including one that I'm helping develop on Email Measurement.

The EEC (Email Experience Council) has just launched its new Web site, and it looks grand. This Who's Who of the email space is filled with great resources, including links to some of the best blogs on email. EEC's roundtables are turning out to be enlightening, too. Among the topics they'll address are: List Growth and Engagement; Deliverability and Rendering; Email User Experience; Building Commitment to Email at the C-Level; and Developing Web Standards for Email. If you haven't joined, I'd highly recommend it.

Email Insider Summit: Mark your calendars. This is a fantastic event for all levels of email marketers. You get to mingle with many "insiders" coming from all angles and is, in my opinion, the premier event for email marketing. Of course, Park City, Utah in December isn't a bad place to burn time, either.

www.deliverability.com: An oldie but goodie. Still a great resource for email information. If you haven't been there lately, join--it's got a lot of great information available.

My last announcement is personal. I parted from Agency.com in September and have taken a new post building out email solutions at Avenue A/Razorfish. Should be a fun and engaging time and I look forward to sharing many great insights, experiences and learning with MediaPost readers going forward. Heads down, as they say.

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