DAVID BAKER

David Baker is the vice president of digital product solutions at Acxiom . Contact him here.

  • The Perfect Opt-Out
    Fact of life in the email marketing world: You must honor the ...
  • How Tablets Are Changing Gender Targeting Trends
    Digging deeper into retail patterns and the impact of the transient mobile ...
  • Summer Trends To Watch
    Last week was a busy week, with graduation promotions wrapping up and ...
  • Five Ways To Think About Email During Summer
    We live in a seasonal world, and how we act as consumers ...
  • Mobile Isn't Mobile Without Email
    The smartphone really isn't a mobile device anymore, it's an appendage that ...
  • Making Sense Of Data
    This quote spurred me to think this past week: "He uses statistics ...
  • Looking Toward 2017
    As a marketer, and one who strives to see around the corner, ...
  • Workplace Apps Will Change
    I recall one of the first email marketing applications I ever saw: ...
  • The Glass Needs Resizing
    The optimist says, "The glass is half full." The pessimist says, "The ...
  • Achieving Omnichannel Marketing
    Since the '90, cross-channel, multichannel and omnichannel marketing has been the place ...
  • What's Your Competitive Advantage?
    If we all drive the same type of car, with the same ...
  • What Do You Say Next?
    It's the 50th email you've sent this year and it's still January, ...
  • What's The Best Send Time?
    There's been a lot written on the best time to send email. ...
  • New Year's Resolutions
    Before you tip your glasses and celebrate the start of a new ...
  • Google Shakes Up Email Again
    Google has always done things a bit differently. It was the first ...
  • Holiday Weekend First View
    How many of these emails are sitting in your inbox this morning? ...
  • Polarizing Topics For The Messaging Industry
    For this post, I thought of this quote by Winston Churchill: "A ...
  • State Of The Email Industry
    My mind tends to go all over the place when I reflect ...
  • How Can Something So Simple Be So Hard?
    Email marketing should be easy: take subscriptions from customers and prospects who ...
  • The Jetsons Meet Big Brother Retailer
    Forbes posted an interesting take on holiday trends last week, "The Five ...
  • And The Winning Email Is...
    There are now more email awards each year than I can keep ...
  • How Far Will An MVP Get You?
    Minimally viable product (MVP) is a strategy used for fast and quantitative ...
  • Cliche -- Or Result?
    In marketing, we strive to create differentiation, yet we operate in a ...
  • Email And Lead Management
    I have long believed that customer relationship marketing needs to be separated ...
  • If You Were A Spy Novel
    Spending a few weeks on vacation and reading my fill of spy ...
  • RFP Season Is Upon Us
    This time of year brings about the dreaded RFP process. Brands ask ...
  • Is Your Program 'Out Of The Box'?
    Is email marketing an out-of-the-box marketing activity? Has it become so cookie-cutter ...
  • Mother's Day Hangover
    Post-Mother's Day, and we made it through. While not quite the holiday ...
  • Email Before Breakfast -- And Other Trends
    I always say, I get more done before 9 a.m. than I ...
  • What's Next When Email Doesn't Work
    A hundred emails are sent, and 95-98 of them get delivered. 30-40 ...