• LinkedIn User Allowed To Proceed With Data-Breach Case

    A federal judge has refused to dismiss a lawsuit accusing LinkedIn of failing to use encryption techniques to secure users' personally identifiable information. The suit alleged that the company violated a California consumer protection law, on the ground that its privacy policy gave users the impression that its security techniques would be more effective. ...Read the whole story

  • IBM, Kenshoo Partner To Support Search Bid Management

    Kenshoo, known for predictive media optimization technology, said Thursday it will link-up with IBM to deliver search marketing campaign management to clients, such as Bizgnition, which provides consulting services to private and government agencies. ...Read the whole story

Tactics To Reduce Email Address Churn

Email address turnover -- "churn" -- is a fact of life for email marketers, as I said in my previous Email Insider, but you have many strategies and tactics to help reduce it. ...More