Wednesday, July 23, 2014

Around The Net

  • Forrester Releases Email Marketing Wave ReportForrester

    Forrester Research has released its email marketing vendor report, in which the research company analyzed nine enterprise-class email vendors. Strongview, Epsilon, Oracle Responsys and Salesforce ExactTarget were identified as leaders in the space. Silverpop and Yesmail Interactive were named "strong performers." Acxiom and Experian Marketing Services were named "contenders" and Zeta Interactive was called a "risky bet" in the report. ...Read the whole story

  • Emma Snags Responsys' Simon O'Day to Head Up International BusinessMarket Watch

    Email marketing services firm Emma has hired Simon O'Day as its vice president of global from Oracle's Responsys. O'Day will be based in Melbourne, Australia and will report directly Emma CEO, Clint Smith. He will be responsible for the company's international growth, as well as being tasked with expanding relationships with channel and product partners. ...Read the whole story

  • Email Open Rates Rise, as Click Rates Hold Steady in Q1: EpsilonDirect Marketing News

    Email open rates averaged 32.9 percent in Q1 2014, up 5.7 percent, according to a new report from Epsilon. The study, which analyzed the performance of 6.2 billion emails across 13 industries, also revealed that click through rates averaged 4.3 percent, which remained consistent throughout the past year. ...Read the whole story

  • Inmates' Emails Are Being Used Against Them in CourtThe New York Times

    Prosecutors are reading email communications between inmates and their lawyers and using these communications against criminals in court. The issue has led to court battles debating if inmates should have a right to confidential email communications with their lawyers. However, the federal prison email system Trulincs does require that users accept a notice that communications are monitored. ...Read the whole story

Paid Search No 1; Retailers Stalled By Inaccurate Attribution Model

Search remains the No. 1 digital tactic to acquire customers, but attribution modeling hinders attribution and makes the whole process messy. In the 2014 and Forrester Research State Of Retailing report, marketers cite several challenges ...More

  • Pocket Change: How Mobile Is Changing Email

    Email marketers know the numbers - how many people are opening their email on their phone, how fast this number is growing - and they are trying to adapt. Here are some ways that smartphones in ...More