Wednesday, July 30, 2014

Around The Net

  • Surprise, Surprise! Rented Email Lists Don't Work: MailChimpMarketing Land

    Aside from the fact that rented lists are not compliant with CAN SPAM, because consumers did not opt in to receive an email from your company, it turns out that rented email lists are not very effective, according to MailChimp's new research. The study found a spike in complaints and unsubscribes among emails sent to rented lists, and a drop off in average opens and clicks. ...Read the whole story

  • Central Technology Services Signs Email Security Deal With Zix Corp.Market Watch

    Central Technology Services has ditched Cisco and signed a four-year deal with email data security firm Zix Corporation. The new service will allow CTS employees to communicate sensitive information securely via email through encryption and secure reply options. ...Read the whole story

  • Google Begins Reading Gmail Messages to Promote Services Around Hotel StaysBeta News

    Google is now reading Gmail users' email in order to send marketing messages surrounding hotel stays. Essentially if a consumer books a hotel and receives their confirmation via Gmail, Google will use this information to sell them more products and services near the hotel. For example, users can use their Gmail app to ask their inbox for restaurant recommendations around their hotel or to ask for directions to their hotel. ...Read the whole story

  • Former Facebookers Launch Task Management Platform That Hopes to End Email at WorkNewsday

    Dustin Moskovitz, Mark Zuckerberg's college roommate and former Facebooker, has launched a new service in conjunction with fellow Facebook graduate Justin Rosenstein called Asana. The new company hopes to put an end to email in the workplace by replacing it with a task management system that co-workers can access so that they don't have to be bogged down by email inboxes for internal communications. The system allows users to create shared projects in a communal page and users can follow or unfollow these projects based on their involvement with them. ...Read the whole story

  • Microsoft Takes on U.S. Government in Email Privacy CaseThe Wall Street Journal

    Microsoft is going head to head this week with the U.S. government in a case surrounding email privacy. Microsoft contends that users own their own emails even if they are stored in the cloud. The government says that emails become the business records of a cloud provider. The case, which is being heard in federal court in New York on Thursday, stems from a government demand to Microsoft this past December. The government demanded that Microsoft turn over customer emails as part of a narcotics investigation. ...Read the whole story

Monetizing Email Post-Click

When publishers think about email newsletter monetization, the first things that come to mind are usually list rentals, sponsorships, and display ads. While these typical pre-click monetization tactics work well, they often have inherent risks such ...More