News Brief

Land Rover Launches SUV Campaign

Oct 20, 2006, 5:00 AM
  • Comment
  • Recommend
Subscribe to Marketing Daily


Land Rover on Thursday launched a marketing effort for its 2007 Range Rover SUV. The theme of the campaign, via Young and Rubicam, Irvine, is "Extraordinary Perspective," and furthers the Ford division's "Designed for the Extraordinary" campaign that launched in February. The new effort, comprising TV, outdoor, print and interactive elements, uses sand art--on-site art pieces made from sand, wood and other beach debris--then shows it all from the perspective of an SUV high above California's central coast. In all, three pieces of sand art were created for the campaign, and a microsite at explains sand art and shows footage about how the ads were made.

Be the first to comment on "Land Rover Launches SUV Campaign"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives