Brookstone named Cramer-Krasselt | Hampel Stefanides as its first agency of record and awarded public relations duties to its subsidiary agency, CKPR. The Merrimack, N.H. specialty retailer and
product development company has hired the shops to conduct an integrated fourth-quarter advertising and marketing push. The holiday campaign will be followed by broader branding and public relations
efforts, which will run through 2007.