Rachael Ray Mag Ups Rate Base, Frequency

  • October 25, 2006
Every Day With Rachael Ray is gaining traction, moving from bimonthly to a 10-times-a-year magazine. And the cooking pub plans to raise its rate base twice in 2007. In February, Every Day will rise to 1.3 million, from its present 750,000. The second increase, which hits 1.7 million, takes place in August. The magazine launched in October with a 350,000 rate base.

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