News Brief

Valpak Strikes Deal With Boodle.com

Online grocery coupon seller Boodle.com is making its printable coupons available on competing coupon site Valpak.com. Valpak is best known for its blue envelopes sent to consumers providing coupons for restaurants, home and garden, fitness and beauty, and groceries. Besides its own site, Boodle's grocery coupons are offered on more than 500 newspaper and lifestyle sites. In a prepared statement, Valpak.com vice president and general manager Todd Leiser said that the Boodle.com deal "nicely complements" the company's own content from local retailers and service providers. In a separate Web alliance, Valpak recently partnered with Google to allow local merchants to distribute printable coupons through Google Maps, Google's mapping service.
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