Easy Readers
If you make a mental list of every literary classic you’ve wanted to read (or reread), chances are, like most time-deprived individuals, you’re not even halfway through your exhaustive wish list.
Enter ArcaMax Publishing’s Book Club — a free online service that provides subscribers with their favorite classical texts in the form of daily e-mails. Major advertisers, including Reader’s Digest, Publisher’s Clearing House, and Xerox, gain access to readers through banner ads on both the book segments themselves, as well as on the site’s Web pages and weekly e-mails. Members receive one chapter per e-mail but can choose to read ahead or reset their place using the site’s customized bookmark feature.
Whether your reading list includes works by Jack London, Emily Dickinson, Jules Verne, or all three, ArcaMax’s nearly 700 available texts will likely satisfy your cravings. With approximately 5,000 new subscriptions every month, the Book Club also provides advertisers with a unique opportunity to reach all of us modern-day bookworms.
Recent Media Magazine Articles
-
Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
-
Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
-
Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
-
Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
-
Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
-
The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
-
Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
-
Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
-
The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
-
Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...


Be the first to comment on "Easy Readers"
Leave a Comment