News Brief
Jaffe Opens Crayon To Paint New Marketing Landscape
Oct 27, 2006, 5:01 AM
Crayon, a self-defined "new Marketing" company, opened Thursday in the real world and at crayonville Island, its virtual Second Life headquarters. Founder and president is Joseph Jaffe, marketing blogger and author of "Life After the 30-Second Spot." The agency's mission is to help marketers navigate the dynamics of a world of fragmented attention and increasing consumer control. "There is no question that the influence organizations can achieve through traditional marketing, advertising and PR is fading fast," Jaffe said in his launch remarks. Gary Cohen, a financial services veteran of Citigroup, Deutsche Bank and Bankers Trust Co., serves as CEO. Initial clients include The Coca-Cola Co. and GSD&M.
Recent Marketing Daily Articles
-
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings, up 36% year-over-year, according to ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ...
Be the first to comment on "Jaffe Opens Crayon To Paint New Marketing Landscape"
Leave a Comment