News Brief

ARF Issues Call For Ogilvy Award Entries

The Advertising Research Foundation is taking entries for its 14th annual ARF David Ogilvy Awards for Research Excellence, recognizing the role of consumer research in creating successful advertising. This year the program is greatly expanded from four to 15 sector categories. Gold and silver awards will be given within each category. In addition, a Business Achievement Award, Research Innovation Award, and Grand Ogilvy Award will be presented. The entry deadline is Dec. 15. For complete details or to enter the 2007 ARF David Ogilvy Awards, go to: http://www.thearf.org/ogilvyawards/.