News Brief

IAB Launches Mobile Committee

The Interactive Advertising Bureau has formed a new committee dedicated to promoting mobile advertising. The committee, announced by the IAB Monday, will focus on developing measurement guidelines, creative guidelines and best practices, among other issues. Gary Schwartz, president and CEO of Impact Mobile, will serve as chair of the committee.
Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.