Nationwide Launches Online Campaign
Apr 26, 2004, 12:00 AM
Nationwide, a provider of diversified insurance and financial services, launched an online marketing campaign yesterday. Developed by Temerlin McClain Interactive, the "Life comes at you fast" online campaign consists of a variety of online ad units, skyscrapers and Eyeblasters that incorporate Nationwide's signature blue frame as a rotating cube to communicate various branding messages. The campaign is estimated at more than $1.5 million and will run through 2004. The Eyeblasters will appear sites including Bloomberg.com, BHG.com, CNN.com, ESPN.com, Forbes.com, NYTimes.com, USAToday.com, Weather.com, WSJ.com, Yahoo, iVillage.com, TheStreet.com and several other high-traffic sites.