ALLEN ROSENSHINE, chairman of BBDO Worldwide, will retire at the end of December, ending a 44-year career. Rosenshine will become chairman emeritus of BBDO. Rosenshine joined BBDO in 1965 after three years at a small business-to-business agency and came up through the ranks to become creative director of BBDO New York in 1975. He became Chief Executive Officer of BBDO Worldwide in 1985.