• April 29, 2004

Apple Computer Wednesday revealed that its online music store, iTunes, has sold more than 70 million songs during its first year of existence.

The company also unveiled six new offerings in honor of the service's 1st birthday. One feature allows customers to publish playlists for review preview and purchase, another feature will allow customer to print jewel case inserts for CDs made using the service. Also, Apple upped the number of computers customers can download to from three to five, but they decreased the amount of times customers can burn the same playlist from ten to seven.

Earlier in the year, the company struck a landmark promotional deal with Pepsi, which would give away 100 million songs through April. However, so far Apple claims that only 5 million free songs have been given away through the promotion.

The company's tally of 70 million songs falls short of its goal to sell 100 million in its first year. Steven P. Jobs, Apple's chief executive, said the company, based in Cupertino, Calif., is now selling 2.7 million songs a week, charging 99 cents a song.