• Promo, Tuesday, November 14, 2006 10:47 AM

Quiznos Sub certainly isn't the first marketer to invite its consumers to produce a TV ad, but it has added a bit of spice to the concept. The spots must pit Quiznos against its main competitor, Subway.

Quiznos is partnering with iFilm, an online video network, to launch the contest. Entrants have a chance to win $10,000 a year of Quiznos food, and have their spot aired nationally. Videos no more than 45 seconds long can be submitted at MeatNoMeat.com. VH1 talent and the creative team at Quiznos will judge the commercials.

The chain recently launched one of its most aggressive TV spots, in which it took to the streets to compare a Quiznos sandwich to one from Subway. Naturally, the spot shows consumers favored Quiznos.

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