News Brief
Online Ad Outlook Raised -- Again
Nov 17, 2006, 7:00 AM
Brokerage house Merrill Lynch Thursday raised its online ad forecast on the strength of the Interactive Advertising Bureau's report earlier this week estimating that third-quarter ad revenue surged 33% compared to last year. Merrill Lynch now predicts that fourth-quarter online revenue will climb 30%, up from a previous estimate of 27%. For the year, Merrill Lynch is projecting 23.3% growth--up from a previous prediction of 22.5%. -- Wendy Davis
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