Spain Goes After Burger King Ad
It has been asking the fast-food chain to abandon the campaign for more than a week because the commercials go against an agreement signed by the Spanish Federation of Hoteliers and Restaurateurs, of which Burger King is a member. Under that pact, members of the federation said they would refrain from promoting huge servings. Each sandwich has an average of 971 calories--nearly 50% of the recommended daily allowance for an active teenager--and 25 grams of saturated fat. These numbers go even higher when condiments like ketchup and mayonnaise are added.
"In this campaign, we are simply promoting a line of burgers that has formed part of our menu in recent years," Burger King says. "Our philosophy can be summed up with the motto: 'As you like it,' in which our customers' taste trumps all."