Spain Goes After Burger King Ad
Associated Press via CTV, Friday, November 17, 2006 10:45 AM
Burger King should pull its ad campaign for the XXL burger--the caloric equivalent of eating 10 fried eggs--because it violates a Spanish initiative against obesity, the country's Health Ministry says.
It has been asking the fast-food chain to abandon the campaign for more than a week because the commercials go against an agreement signed by the Spanish Federation of Hoteliers and Restaurateurs, of which Burger King is a member. Under that pact, members of the federation said they would refrain from promoting huge servings. Each sandwich has an average of 971 calories--nearly 50% of the recommended daily allowance for an active teenager--and 25 grams of saturated fat. These numbers go even higher when condiments like ketchup and mayonnaise are added.
Read the whole story at Associated Press via CTV »
It has been asking the fast-food chain to abandon the campaign for more than a week because the commercials go against an agreement signed by the Spanish Federation of Hoteliers and Restaurateurs, of which Burger King is a member. Under that pact, members of the federation said they would refrain from promoting huge servings. Each sandwich has an average of 971 calories--nearly 50% of the recommended daily allowance for an active teenager--and 25 grams of saturated fat. These numbers go even higher when condiments like ketchup and mayonnaise are added.
"In this campaign, we are simply promoting a line of burgers that has formed part of our menu in recent years," Burger King says. "Our philosophy can be summed up with the motto: 'As you like it,' in which our customers' taste trumps all."
Recent Around the Net In Media Articles
-
In Address, 'N.Y. Times' CEO Hails Paywall Advance May 20, 3 p.m.
In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson ... -
Amazon Changes Media Agencies May 20, 3 p.m.
Amazon awarded IPG’s Initiative its global media account, following a review. WPP’s Mindshare previously handled the ... -
Cable Increases VIewership Cross-Platform May 20, 10 a.m.
Tthe Cabletelevision Advertising Bureau reports increases in consumption of cable content and brands across multiple screens. ... -
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ... -
N.Y. Post Axing 10 Most Senior, HIghest Paid May 17, 2:24 p.m.
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees ... -
Time Warner Cable May Take Stake In Hulu May 17, 9:59 a.m.
Time Warner Cable is considering taking an equity stake in online-video site Hulu LLC, according to ... -
White Houses Pushes For Media Shield Law May 16, 2:47 p.m.
Following the Justice Department’s subpoena to access the phone records of reporters at the Associated Press, ... -
Tribune Tamps Down 'Noise' Over Possible Sale May 16, 2:47 p.m.
Seeking to tamp down “noise” over the possible sale of its newspapers, Tribune Co. CEO Peter ... -
JLo Named NuvoTv's Chief Creative Officer May 16, 10:24 a.m.
Actress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chief creative officer. Lopez, who ... -
TBS and TNT to Stream Programming Live May 15, 2:26 p.m.
Beginning this summer, TNT and TBS will start to live stream their programming online and the ...
Be the first to comment on "Spain Goes After Burger King Ad "
Leave a Comment