News Brief

Virgin Mobile Seeks 'Bleepin' Awesome' Video

Virgin Mobile USA launched its first "Bleepin' Awesome" Awards inviting consumers to submit videos through Dec. 6 at www.youtube.com/group/BleepinAwesomeAwards showcasing someone or something transformed from the ordinary to the "bleepin awesome."

The contest kicked off Friday with a video invitation from Kevin Smith, of the irreverent cult classics "Clerks" and "Clerks II." Smith will offer director commentary on the submitted videos and pick his personal favorite. Winners will be announced at the same online destination on Dec. 15, with the grand prize a trip for two to New York to watch the winning video on an animated billboard in Times Square on New Year's Eve.

The promotion is part of Virgin Mobile's "Bleepin' Awesome" holiday campaign.