Johnson & Johnson is preparing a review of its $2.5 billion-plus global media account, reports
Advertising Age. J&J incubments include OMD and Universal McCann, while Carat handles Pfizer
brands being acquired by J&J. Naked Communications works with J&J on U.S. communications planning, while Interpublic's ID Media works on direct response TV buys. WPP's Mediaedge:cia handles
interactive media buying for the Pfizer brands.
