Prepping for the Holiday shopping season, comparison shopping site Pronto.com has begun offering user-generated product reviews aggregated from the Web at large. The site now averages out the
aggregated reviews into a product rating, from one to 100, and has added the new ranking to hundreds of thousands of product listings. Pronto.com, a relatively new entrant to the world of comparison
shopping, was
launched in September of this year by Ask.com owner IAC/InterActiveCorp.
--Shankar Gupta
