News Brief
Pronto.com Launches Aggregated Reviews
Nov 21, 2006, 7:54 AM
Prepping for the Holiday shopping season, comparison shopping site Pronto.com has begun offering user-generated product reviews aggregated from the Web at large. The site now averages out the aggregated reviews into a product rating, from one to 100, and has added the new ranking to hundreds of thousands of product listings. Pronto.com, a relatively new entrant to the world of comparison shopping, was launched in September of this year by Ask.com owner IAC/InterActiveCorp.
--Shankar Gupta
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