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Amex Provides Cardholders Special Gifts Web Site

Nov 21, 2006, 8:33 AM
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Membership indeed has its privileges. Forget schlepping through the mall this Black (or Green) Friday. Instead, log on to the American Express "My Wish List" Web site and dream away.

Beginning the day after Thanksgiving, the site will offer rare and hard-to-find items at deep discounts. The e-tail promotion, tied to Amex¹s "My Life. My Card" marketing campaign, runs only through Dec. 14, and provides cardholders who log on four different ways to participate. "Hot Products" will be offered three times a day and users who click the "I Want it" button next to the item fastest will be given the opportunity to buy the products at deeply discounted prices.

Some of the gifts include a Porsche Cayman Coupe for $5,000, discounted from $50,000; or a Sharp Aquous for $900, regularly $3,000. Different "Featured Products" from a variety of Amex merchants will also be available while supplies last. "Wish Certificates," redeemable at top-name merchants for discounts, is another option.

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