News Brief
Lincoln Sponsors Gospel Series
Nov 22, 2006, 5:00 AM
Automaker Lincoln is the presenting sponsor of the Gospel Music Channel's "Hometown Gospel" series, which kicks off Dec. 9 with a segment from Detroit. The series includes quarterly on-air specials shot in Detroit, Chicago, Atlanta and Washington, D.C. Each focuses on the local singers, songwriters, landmarks and legends that helped shape the host city's gospel music scene.
In addition to its "Lincoln Presents" title sponsorship, Lincoln will receive product integration in the show; signage at concert events in each market; online presence on gospelmusicchannel.com; co-branding on all promotional outreach to churches, artist fan bases, communities and organizations; and radio promotional exposure.
In-show product integration will feature the series host, Grammy nominee J Moss, riding in a Lincoln vehicle while pointing out the city's historical gospel sites. For the first show in December, the featured car will be the redesigned 2007 Lincoln Navigator.
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
Be the first to comment on "Lincoln Sponsors Gospel Series "
Leave a Comment