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Lincoln Sponsors Gospel Series

Nov 22, 2006, 5:00 AM
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Automaker Lincoln is the presenting sponsor of the Gospel Music Channel's "Hometown Gospel" series, which kicks off Dec. 9 with a segment from Detroit. The series includes quarterly on-air specials shot in Detroit, Chicago, Atlanta and Washington, D.C. Each focuses on the local singers, songwriters, landmarks and legends that helped shape the host city's gospel music scene.

In addition to its "Lincoln Presents" title sponsorship, Lincoln will receive product integration in the show; signage at concert events in each market; online presence on gospelmusicchannel.com; co-branding on all promotional outreach to churches, artist fan bases, communities and organizations; and radio promotional exposure.

In-show product integration will feature the series host, Grammy nominee J Moss, riding in a Lincoln vehicle while pointing out the city's historical gospel sites. For the first show in December, the featured car will be the redesigned 2007 Lincoln Navigator.

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