A recent example came this last summer, when Meredith Corp. created a unit called Meredith 360°, designed
to levergage the company's assets in a more integrated way. At Hearst, sales reps have just received training in digital sales--as the company moves to take its Web sites in-house from their previous
home on iVillage.
"We've always been doing custom marketing across our titles, as well as negotiating the corporate contracts," says Jeff Hamill, senior vice president-sales and marketing. "We really wanted to communicate more accurately the real consultative creative marketing that we do and communicate that it would be multiplatform."
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