AMA: Social Networking Boosts E-Commerce
Nov 27, 2006, 9:30 AM
Social networking is poised to play a bigger role in e-commerce, according to new research by the American Marketing Association. Nearly half (49%) of respondents in a recent survey reported that they would seek out shopping information, including information about sales and discounts, at social networking sites if they offered such information. Forty-seven percent said they would visit a social networking site to search for gift ideas, and 29% said they would buy products on those sites. The American Marketing Association and Opinion Research Corporation surveyed 1,098 adult U.S. Web users earlier this month for the study.