Social networking is poised to play a bigger role in e-commerce, according to new research by the American Marketing Association. Nearly half (49%) of respondents in a recent survey reported that they
would seek out shopping information, including information about sales and discounts, at social networking sites if they offered such information. Forty-seven percent said they would visit a social
networking site to search for gift ideas, and 29% said they would buy products on those sites. The American Marketing Association and Opinion Research Corporation surveyed 1,098 adult U.S. Web users
earlier this month for the study.
