Fox Cable Networks Appoints Digital Ad Sales Czar
Nov 28, 2006, 6:00 AM
Adam Holzer has been named to the newly created position of senior vice president, integration and emerging media at Fox Cable Networks. Holzer, who has served as senior vice president of advertising sales for Fox Cable Sports since January 2004, will now oversee all multiplatform ad sales and integration initiatives at the cable networks. Upcoming developments in the digital ad space include the launch of The Shield 5.5, a self-contained 15-minute episode of the FX cop drama that will stream on the network's VOD and broadband platforms prior to the season-six premiere.