• by Lauren Berger , November 28, 2006

With the proliferation of online social networks and other forms of interactive media, how will book publishers retain their tech-savvy teen readers? For Running Press Kids, the publisher behind Cathy’s Book: If Found Call 650-266-8233, the answer is simple: Combine the print and online worlds.

Young adult readers unravel the mysterious case presented on the page and elsewhere by reading through the letters, diary entries, and online messages written by the novel’s artistically inclined heroine, Cathy Vickers. Teens also connect with other fictional characters by calling real phone numbers and visiting their MySpace pages and secret Web sites.