The Radiate Group and Ten Alps Partner to Develop Branded Entertainment
Feb 16, 2004, 12:00 AM
The Radiate Group (Radiate) and Ten Alps Communications PLC (Ten Alps), co-founded by Sir Bob Geldof, will develop branded entertainment solutions for Radiate's global corporate clients. Branded entertainment projects can involve multiple marketing disciplines working together at the same time including Internet, mobile telephony, sponsorship of TV entertainment, and event management. Recently, Radiate has provided several clients with branded entertainment programming and events including Unilever's AXE House Party and Nokia's Ramps and Amps extreme sports tour and television competition.